Mobile app marketing is about interacting with your users through their entire lifecycle — from when they first hear about your app, to when they become a loyal and regular user. To do this effectively, you have to figure out who will use your app, where to find those people, what to say to them, and what they want from you.
There are statistical figures to prove that usage of mobile applications has increased with the rising number of mobile users. So it is important to market your app to ensure it reaches the intended users. Significant Infotech is a top mobile app marketing company, using Facebook marketing, Google marketing, etc. to market your apps.
The typical way to think of mobile app usage is as a sequence of stages, or “funnel”. There are many funnel stages, but here’s a simplified view.
- Acquisition is the first step in a user’s interaction with your app. How do you get them to download and install your app in the first place?
- Activation is next. The exact meaning of “user activation” differs from app to app, but in general, activation refers to a user’s first actions, such as adding their email address or making an initial purchase.
- Retention means turning your app into a regular destination for your user.
The funnel concept is useful as a model, though in reality users often go back and forth between stages, so you may also hear this referred to as the “mobile engagement loop".
Each stage requires different strategies and tactics, and each is required for a successful mobile app marketing strategy.
Significant Infotech facilitates the global clients to select the superlative app store optimization services. The experienced marketing professionals are appointed for the dedicated apps. We technically take care to improve app performance. Our experts focus on mobile app advertising, branding and promotion for the specific keywords. It positively affects the user interest and enhances visibility that at the end, results in the app installs.
- Easily target the actual goal of app building and functionality
- Make your app stand uniquely against the highly promoted apps
- Increased brand value and ultimate user engagement through the app
- Reach your business goals though the app promotion campaigns
- Effective app visibility and high ranking for semantic app search
- Top app store ranking for the particular keywords